Know your customers. Reward them in real time.
MyLoyalty turns every purchase into identified, consented data and every customer into a member you can reach. Points, stamps, wallet passes and branded apps on one platform, built to the strictest European standards.
Three things every loyalty programme needs. One platform that does them all.
Data you can act on
Every receipt, stamp and visit becomes a clean, consented data point. Dashboards show retention, repeat purchase and customer lifetime value the moment they change, so marketing decisions are made on today's numbers, not last quarter's.
- Real-time retention, frequency and CLV metrics
- Segments and audiences ready for campaigns
- Consent synchronised with your CRM
- Exports and scheduled reports for the whole team
Apps and passes your customers actually use
A branded member app for web, iOS and Android, generated from the same content. Membership cards, coupons and gift cards as Apple Wallet and Google Wallet passes that update themselves. Tap at the till, and the reward is there.
- Branded member app, published under your name
- Apple Wallet and Google Wallet passes with live balances
- NFC and QR recognition at the point of sale
- SMS, e-mail and push messaging built in
Trust, built in
Loyalty data is personal data. MyLoyalty is designed so that your programme meets GDPR, NIS2 and DORA obligations out of the box: EU hosting, encryption before data reaches the database, passkey sign-in and a continuity guarantee that keeps the service running whatever happens to your supplier.
- GDPR, NIS2 and DORA aligned by design
- Data stored and processed in the EU
- Passkeys, MFA and single sign-on for everything
- Available white-label as <Your brand> MyLoyalty
See MyLoyalty in your own brand in minutes.
Open an Ignition Hub room, add a working pass to your phone and watch a simulated purchase arrive. No commitment, no consultant.